THINKWARE rolls out Black Friday dash cam deals in U.S. and Canada

THINKWARE announced limited-time Black Friday discounts on select dash cams across the U.S. and Canada, with offers running through late November at its online stores and on Amazon in the U.S. The sale includes markdowns on the ARC, U3000 and F70 PRO lines, plus a bundled ARC 900 package with radar and LTE.

Why it matters: - THINKWARE is using Black Friday to push holiday-season upgrades for drivers shopping for dash cams. - The discounts cover several of the company’s newest and flagship models, including products with 4K recording, night vision and connected features. - The offers span both the U.S. and Canada, with Amazon adding another sales channel in the U.S.

What happened: - THINKWARE announced Black Friday offers on select dash cams in the United States and Canada. - The U.S. online-store promotions run from Nov. 16 to Nov. 29, with dates varying by product. - Amazon offers in the U.S. run from Nov. 19 to Nov. 30. - Canadian online-store offers run from Nov. 20 to Nov. 29.

The details: - The ARC 900 records 4K UHD video from the front camera and 2K QHD video from the rear at up to 30 frames per second. - The ARC 900 includes dual Sony STARVIS 2 sensors, Dual HDR, Super Night Vision, built-in ADAS features, built-in 5GHz Wi-Fi and a 3.5-inch IPS LCD display. - THINKWARE said the ARC 900 promotion is the largest discount since the product launched. - The ARC 900 also includes a 2-year warranty. - The ARC 800 includes AI Night Vision, which uses image processing to capture details in low-light conditions while a vehicle is parked. - The ARC 700 records 4K video in front and 2K in the rear, with Dual HDR, THINKWARE IQ Tuning and front-channel Super Night Vision 3.0. - HDR on the ARC 700 is available during driving. - The ARC 700 supports motion and impact event recording when connected to a hardwiring cable or OBD power adapter. - The U3000 PRO records 4K in front and 2K in rear, and includes dual STARVIS 2 sensors, Dual HDR and dual-radar parking mode. - Optional THINKWARE Connected LTE enables remote monitoring and alerts on the U3000 PRO. - At THINKWARE’s U.S. online store, the ARC 800 will be $299.99 from Nov. 16–22, down from $329.99. - At THINKWARE’s U.S. online store, the U3000 will be $479.99 from Nov. 16–29, down from $549.99. - At THINKWARE’s U.S. online store, the U3000 PRO will be $549.99 from Nov. 16–29, down from $579.99. - From Nov. 23–29 at THINKWARE’s U.S. online store, the F70 PRO will be $99.99, down from $119.99. - From Nov. 23–29 at THINKWARE’s U.S. online store, the Q200 will be $159.99. - From Nov. 23–29 at THINKWARE’s U.S. online store, the ARC will be $179.99, down from $249.99. - From Nov. 23–29 at THINKWARE’s U.S. online store, the ARC 700B will be $220.99, down from $309.99. - From Nov. 23–29 at THINKWARE’s U.S. online store, the ARC 700 will be $289.99, down from $329.99. - From Nov. 23–29 at THINKWARE’s U.S. online store, the ARC 900 will be $389.99, down from $419.99. - The ARC 700B is sold without a microSD card. - On Amazon in the U.S., the F70 PRO will be $84.99 from Nov. 19–30, down from $119.99. - On Amazon in the U.S., the Q200 will be $159.99 from Nov. 19–30, down from $199.99. - On Amazon in the U.S., the ARC will be $170.99 from Nov. 19–30, down from $249.99. - On Amazon in the U.S., the ARC 700B will be $209.99 from Nov. 19–30, down from $309.99. - On Amazon in the U.S., the ARC 900 will be $332.49 from Nov. 19–30, down from $419.99. - On Amazon in the U.S., the U3000 will be $479.99 from Nov. 19–30, down from $549.99. - On Amazon in the U.S., the U3000 PRO will be $549.99 from Nov. 19–30, down from $579.99. - An ARC 900 bundle with RADAR and LTE will be available on Amazon for $499.99, down from $659.99. - In Canada, the ARC 700 will be CAD $399.99, down from CAD $469.99. - In Canada, the ARC 900 will be CAD $549.99, down from CAD $589.99. - In Canada, the U3000 PRO will be CAD $699.99, down from CAD $749.99. - Additional Canadian offers include the F70 PRO at CAD $99.99, down from CAD $129.99. - Additional Canadian offers include the Q200 at CAD $249.99, down from CAD $299.99. - Additional Canadian offers include the U3000 at CAD $499.99, down from CAD $679.99. - THINKWARE provided more information at the company’s announcement.

Between the lines: - The sale gives THINKWARE a way to clear inventory across multiple price tiers while highlighting premium features on higher-end models. - The different dates and prices by market and retailer show a segmented promotion strategy rather than a single universal discount. - The bundled ARC 900 offer suggests THINKWARE is also using accessories and connected hardware to lift order value.

What's next: - The offers remain available only for the stated promotional windows in each market. - Shoppers in the U.S. and Canada will need to buy through THINKWARE’s online stores, with Amazon available in the U.S. only. - Pricing and availability may change by market, retailer and promotional period.

The bottom line: - THINKWARE is leaning on Black Friday to drive demand for its dash cams before holiday travel peaks.