AI in fintech market seen topping $66 billion by 2030

The Business Research Company projects artificial intelligence in fintech will exceed $66 billion by 2030, driven by fraud detection, automation and AI-powered customer tools. North America and the U.S. are expected to lead growth as solutions take the biggest share of the market.

Why it matters: - Artificial intelligence is moving from a support tool to a core layer in financial services. - The forecast points to faster adoption of AI for fraud prevention, customer onboarding, lending, wealth management and compliance. - The market’s scale suggests vendors, banks and fintechs are competing for a large and growing slice of financial infrastructure spending.

What happened: - The Business Research Company released its Artificial Intelligence in FinTech Global Market Report 2026, covering market size, trends and forecasts for 2026-2035. - The report says the AI in fintech market is on track to surpass $66 billion by 2030. - The market is forecast to grow at a 30% compound annual growth rate through 2030. - AI in fintech is expected to represent about 7% of the broader AI market, which is forecast to reach nearly $920 billion by 2030. - The segment is projected to account for nearly half a percent of the broader information technology market, which is expected to reach $13,788 billion by 2030.

The details: - Solutions are expected to dominate the market by 2030 with about 66% share, or roughly $44 billion. - Growth in solutions is tied to AI-driven customer onboarding, identity verification, intelligent financial planning, portfolio management, document handling, workflow automation and explainable AI. - Cloud and on-premise deployment models remain part of the market structure. - Key applications include asset management, risk investigation, business analytics, regulatory compliance, predictive analytics and virtual assistance. - North America is projected to stay the largest regional market, reaching $20 billion by 2030, up from $6 billion in 2025. - North America’s growth rate is projected at 27% CAGR. - The United States is expected to be the largest country market globally by 2030 at $18 billion, up from $5 billion in 2025, with 28% CAGR. - Amazon Web Services led global AI in fintech sales in 2025 with a 3% share. - Microsoft Corporation also held a 3% share in 2025. - Fidelity National Information Services, IBM, Alphabet, PayPal, NVIDIA and Ant Financial each held 2% shares in 2025. - Adyen and Salesforce each held 1% shares in 2025. - The top 10 companies accounted for 20% of total revenue in 2025. - The report identifies regulatory compliance, data privacy and technical complexity as key barriers to entry.

Between the lines: - The forecast points to a market that is growing fast but remains fragmented, leaving room for both cloud giants and specialized fintech software providers. - The strongest demand appears to be coming from practical use cases that reduce cost, speed up decision-making and improve trust in digital finance. - Fraud prevention and personalized customer service are becoming table stakes rather than differentiators. - The report also highlights May 2024 as a product milestone, when Temenos introduced responsible generative AI tools focused on operational efficiency, decision support and ethical AI use. - The market opportunity extends beyond software into AI-as-a-service, model integration, multimodal AI, large language models and governance frameworks.

What’s next: - The report expects continued investment in AI-powered banking platforms, fraud detection and automation as digital banking and payment volumes rise. - Financial institutions are likely to keep expanding use of machine learning to improve analytics, risk management and customer engagement. - Competitive pressure should increase as firms pursue partnerships, product development and regional expansion. - The solutions and services segments are projected to generate more than $48 billion in new market value by 2030. - Solutions are forecast to add $32 billion between 2025 and 2030, while services add $16 billion.

The bottom line: - AI in fintech is moving into a large-scale growth phase, with the biggest gains likely to come from tools that automate operations, reduce fraud and personalize financial services.