Advanced HDR by Technicolor joins Pearl TV’s converter box program

By AI, Created 5:56 PM UTC, June 02, 2026, /AGP/ – Advanced HDR by Technicolor said June 2, 2026, that it is joining Pearl TV’s NEXTGEN TV Converter Box Program, which aims to help bring affordable ATSC 3.0 converter boxes to the U.S. market. The move is meant to preserve picture quality while lowering costs for broadcasters, device makers and consumers.

Why it matters: - The Pearl TV program is designed to make NEXTGEN TV converter boxes affordable for U.S. households. - Advanced HDR by Technicolor’s participation adds an HDR approach built to reduce bandwidth and hardware costs without dropping picture quality. - The effort could help broadcasters, device makers and consumers adopt ATSC 3.0 with less pressure on pricing and infrastructure.

What happened: - Advanced HDR by Technicolor announced on June 2, 2026, that it is participating in Pearl TV’s NEXTGEN TV Converter Box Program. - Pearl TV unveiled the initiative at CES 2026 to support affordable ATSC 3.0-enabled converter boxes for the U.S. market. - Pearl TV described Advanced HDR by Technicolor’s commitment to special IP pricing as a boost to the program’s rollout.

The details: - Advanced HDR by Technicolor’s single-stream transmission architecture carries dynamic range metadata at standard-definition bandwidth. - The technology supports adding HDR to Full HD video resolutions. - Broadcasters can avoid building parallel SDR and HDR transmission streams for different display capabilities. - Device makers, including TV, tablet and mobile phone manufacturers, can meet HDR compliance at lower bill-of-materials cost. - End users receive picture quality scaled to the display type, including SD, HD and UHD devices. - The company’s solution is designed for a low-memory-footprint implementation. - Rick Dumont, head of business development for Advanced HDR by Technicolor, said the approach creates an economically beneficial situation across the ecosystem and helps optimize the NEXTGEN TV viewing experience for consumers with HDR or SDR displays. - Dumont also said the low-memory design can ease pressure from current memory shortages and higher memory prices. - Pearl TV managing director Anne Schelle said affordable converter boxes are central to getting NEXTGEN TV into more American homes.

Between the lines: - The converter box program appears to be as much a cost-control effort as a technology upgrade. - Advanced HDR by Technicolor is positioning its IP as a way to make HDR a baseline feature rather than a premium add-on. - The partnership also signals that ATSC 3.0 deployment may depend on vendors reducing both bandwidth needs and device costs.

What’s next: - Pearl TV’s coalition will continue turning the converter box from a concept into a retail product for U.S. consumers. - Advanced HDR by Technicolor will work within the program as Pearl TV pushes toward store shelves and broader consumer adoption. - More information is available at Advanced HDR by Technicolor.